To our members: By the end of February, and will be integrated into the Tamarack website at This is a more accessible platform, where you will easily find more engaging content and resources on poverty reduction and community change.

Questions? Send us a note at

Executive Director

Cranbrook BC

Executive Director,  United Way East Kootenay

Cranbrook, British Columbia, Canada

About Me:

Executive Director of United Way East Kootenay. Treasurer of Cranbrook Social Planning Society and member of Poverty Reduction Committee.

About My City: Cranbrook

Cranbrook is a thriving community with a proud 109 year history and an exciting future. Nestled in a broad open valley located between the Rocky Mountains to the east and the older Purcell Mountains to the west, Cranbrook is surrounded by world class scenery, recreation and wildlife. Mild winters and warm sunny summers characterize our beautiful mountain environment. The 18th largest city in BC with a population of almost 20,000 people, our community is home to the Canadian Rockies International Airport, the East Kootenay Regional Hospital, the College of the Rockies, the 600 seat Key City Theatre, the Western Financial Place recreational complex which is home to the Western Hockey League’s Kootenay Ice and a spectacular and growing summer Farmer’s Market. Located on Highway 3, BC’s southern Trans-Canada highway and on the Canadian Pacific Railway line, Cranbrook is the hub for business and for retail shopping for the East Kootenay region, boasting a total population of 56,702.

About My Organization: United Way East Kootenay

Cranbrook Social Planning Society. Began in 2012, re-established in 2014

My Collaborative: Poverty Reduction Committee

Through the Community Poverty Reduction Initiative, the Ministry of Children and Family Development (MCFD) is working collaboratively with local government, community stakeholders, the private sector and other ministries in six communities to support or develop meaningful community based solutions to poverty and address the specific challenges that families are experiencing. It was premised on the understanding that no one party can effectively address a complex issue such as poverty and that community initiatives have tremendous promise as one part of the policy and program repertoire needed to address poverty. The focus of this initiative is on optimizing the use of current resources across provincial government, local municipal government, voluntary and business sectors to effectively work with, and support, families experiencing poverty. By bringing together existing community resources and encouraging innovative ways to address poverty at the local level, the goal is twofold: in the shorter term both manage and mitigate the immediate impacts of poverty on families and in the longer term, to support communities in their efforts to reduce poverty. The Initiatives underway through the committee in Cranbrook are primarily awareness-raising, direct services to families living in poverty through the Family Consultant and creating opportunities geared towards low-income residents to lift themselves out of their current realities