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Winnipeg Manitoba

Winnipeg Poverty Reduction Council

Winnipeg, Manitoba, Canada

About My City: Winnipeg

Winnipeg has a population of approximately 663,000 residents. Our city has been described as the “cultural cradle of Canada” and offers an array of talented artists, significant architecture, award-winning musicians and athletes, and legendary festivals and cultural events.

About My Organization: Winnipeg Poverty Reduction Council

The Winnipeg Poverty Reduction Council (WPRC) is a multi-sector partnership of community leaders who are committed to reducing poverty through collaboration, innovation and integrated services; the Council uses a Collective Impact model approach to the work.

My Collaborative: Winnipeg Poverty Reduction Council

The WPRC was established in 2007 based on the understanding that no single group or organization can successfully address poverty on its own. For this reason, the WPRC has engaged senior leaders from all sectors in a comprehensive, sustained effort. Membership of the WPRC comes from business, education, the community non-profit sector, labour, and all three levels of government. Early in its formation, the WPRC created an aspiration statement that clearly defines its objective – A City Where Everyone Belongs. The WPRC is an initiative of United Way Winnipeg. It has been a member of VC since 2012. The WPRC is volunteer-based, with a team of three providing comprehensive backbone support. Funding is provided by the Government of Manitoba, the Winnipeg Regional Health Authority (WRHA), and United Way of Winnipeg. WPRC’s Framework for Action identifies ten aspirations for Winnipeg. The WPRC’s primary focus in recent years has been on the aspiration, ‘Having a home’ and more specifically, homelessness. This work began in 2012 and culminated in the development of the 2014 Plan to End Homelessness in Winnipeg, and the formation of a new organization known as End Homelessness Winnipeg (EHW) – whose mandate is to carry out the strategies identified in the Plan. With EHW now up and running, WPRC has shifted its efforts to another priority aspiration in the Framework for Action - ‘Achieving independence through income’. Community engagement and consultation regarding this aspiration, combined with analysis of related research, has led to a more specific WPRC focus on youth employment with an Indigenous lens.