Recent Publications

Caledon Institute Federal Policy Monitor

July 2014
Summer may be quiet, but policy never rests.  See the Caledon site for previous editions, searchable by jurisdiction and topic.

Caledon and Collaborators' Municipal Monitor

June 2014
This month's Municipal Monitor includes an item about Saskatoon's Collaborative Funding Partnership - a model for helping community-based organizations and funders come together to reduce competition and service duplication while building capacity and sharing resources. See the Caledon website's Policy Monitor page for previous, searchable issues.

Caledon Institute Provincial/Territorial Monitor

June 2014
June 2014's edition includes many postings from Quebec, Ontario and Alberta.  Search previous issues on the Caledon website's Policy Monitor page.

Caledon Institute Federal Policy Monitor

June 2013
This month's Federal Monitor features several key announcements in the areas of Caregiving and Health.  To search previous issues, vist the Caledon website's Policy Monitor page.

Municipal Monitor

May 2014
The 15 reporters (13 jurisdictions) that participate in a monthly learning exchange continue to produce this monthly roundup of municipal policy developments.  Areas covered include: food security, income security, housing and homelessness, people, recreation and transportation.

Caledon Institute Provincial/Territorial Monitor

May 2014
Several provinces released multiple announcements: NB renewed its Poverty Reduction/Social Inclusion plan, ON's Budget was released and the election called, AB and NS both very busy. See the Caledon website for searchable versions of the Federal, Provincial/Territorial and Municipal Monitors.

Caledon Institute Federal Policy Monitor

May 2014
Federal government news was a little thin on the ground in May, but some important announcements in the areas of employment and mental health.

Making worthy stories newsworthy

Tools to help build media relations and get your story heard
Not-for-profits have important stories to share with the public, but how do they ensure their stories get heard and picked up by the media? In Hamilton, ON, The Hamilton Spectator and Mohawk College run a Media Relations Summer Camp that gives local non-profits, community groups and associations the opportunity to learn more about social media, media relations, on-camera interviews, and writing op-eds and letters to the editor. Jay Robb, Director of Communications for Mohawk College, shares Start Spreading the News, a media primer for not-for-profit organizations. 4 ways to make your story newsworthy: Why should we care?  Answer this to make your stories newsworthy… don’t just talk about yourself Why tell the story now?  Respond to an issue that’s in the news or that the community is talking about now What’s new with your story? Is it a first for the community, or for non-profits – make it exclusive.  Is it something that’s unexpected or unusual Build your pitch around a person (1 real person) – use their single compelling story (not ED or board chair necessarily) Other Tips… Don’t spend time on media releases. It's better to make quick pitches through email that includes 3-4 sentences that answer the 4 questions above.  Pitch to the right reporter – Reporters' contact information can be found online – watch the newspaper to see who is covering what topic Never include an attachment in your email Make the subject line the headline for a future article Be clear, concise and short Send only to one reporter – pitch to only that one What’s in your pitch? Give a real person and their contact information Be clear about the pitch Let them know exactly what they are going to see – be precise Include all your contact information as well as all other pertinent information How to give stand-out interviews Be bold, be brief, be quiet Be memorable – quotes that add personality to the story Be brief – no more than 10 seconds on radio or 1-2 sentences on radio – work on them before the interview Be quiet – pregnant pause – don’t stray off message or rush to fill in dead air Be yourself – don’t pretend to be someone you are not.  Be authenthic.    View it as building a long term relationship Cautions… Never ask to review the story before it runs Don’t ask for a copy of the story of the media clip from the reporter You are on the record from the moment you start talking Reporters don’t write headlines – don’t hurt them for that Don’t be high maintenance – be helpful not hurtful Don’t pretend that your reporter is your best friend – keep it professional Story Telling Angles Become a resident expert (be known for something so that media will call you for local comments to provincial/territorial or national stories). They may also call for simplifying complex ideas.  Be known for your passion.  Raise your own profile – win awards, give speeches, write op-eds, talk on panels Follow reporters on social media and engage with them there – raise your profile on social media Op-Eds and Letters to the Editor Here’s the problem, here’s the solution, and a call to action.  Less than 700 words and tied to something people are talking about Recommended Reading: The Media Training Bible by Brad Phillips Ready to be a Thought Leader by Denise Brosseau 10 Steps to Writing a Vital Speech by Fletcher Dean Newsjacking by David Meerman Scott Learn more: Start Spreading the News What Journalists Want  

Municipal Monitor

April 2014
Now receiving input from reporters from 13 municipalites large and small, this resource offers a snapshot of social policy-related activity going on across the country.  This month's and previous issues are searchable by jurisdiction and topic on the Caledon website

Groundswell: A Guide to Building Food Security in Rural Communities

Tools, resources to support rural food security
Groundswell: A Guide to Building Food Security in Rural Communities is full of information and links to tools and resources.  Get started with tools that will help you to reach out to your community to find out what is needed and by who. Then get inspired by the section describing programs and services that are being offered in other communities.  You will find information on developing policies to support food security and find contacts at the provincial and national level. Access the full guide here. Learn more: Access more resources on Food Security Access more resources on Rural and Small Communities